Vision: Make the world better by using innovative technology.
Mission: Imaging a Better World.
Purpose: To create value for our customersand partners.
Principle: Do not unto others that youwould not have them do unto you.
Product concept: High quality, practicaland environmentally friendly.
Customer concept: Honesty and alwayscustomer first.
Style: Dedicated, responsive, andconfident in meeting or exceeding our commitments.